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Kate Ellison

Lead UX Designer

UX designer with 5+ years of experience crafting intuitive digital products. Passionate about usability, accessibility, and solving real user problems.

Professional details

PositionUX Lead designer
SpecializationMobile apps
IndustryE-commerce
Experience7 years

Summary

UX designer with 5+ years of experience crafting intuitive, human-centered digital products for web and mobile. Passionate about usability, accessibility, and solving real user problems. I translate research into wireframes, prototypes, and polished UI that reduce friction and move the metrics that matter.

  • Methods: user interviews, usability testing, heuristic reviews
  • Tooling: Figma, FigJam, rapid prototyping; basic HTML/CSS
  • Focus: inclusive design, information architecture, microinteractions

Skills

Web design

Expert

Mobile design

Advanced

UX research

Expert

HTML/CSS

Intermediate

Work Experience

  • Senior UX Designer | Tech Startup
    Sep 2025 – Present

    Own end-to-end UX for a SaaS platform—from discovery and research to prototypes and shipped UI. Run user interviews and usability tests; translate insights into IA, user flows, and hi-fi designs. Partner with PM/Eng to prioritize a user-impact roadmap aligned to business goals. Introduced lightweight design-ops and dev-ready specs, reducing design-dev iteration time by ~30%. Drove accessibility improvements (WCAG 2.1 AA) that improved task success and reduced support load.

  • Lead UX/UI Designer | Creative Agency
    Jan 2023 – Present

    Led UX/UI for brand websites and campaigns for international clients, from briefs to launch. Built a multi-brand design system that improved visual consistency and sped up delivery. Collaborated closely with developers to ensure responsive, accessible implementation and design fidelity. Mentored junior designers and ran weekly critique sessions with clear heuristics and guidelines. Presented research-backed concepts to stakeholders and secured approvals efficiently.

  • UX Designer (E-commerce) | Retail Group
    Jun 2020 – Dec 2022

    Redesigned the purchase flow while migrating 5+ stores from WooCommerce to Shopify. Planned nav/search UX and integrated Algolia, boosting on-site conversion by 12%. Coordinated SEO, UX, and analytics to improve findability and measure outcomes across funnels. Built no-code workflows that automated content ops, cutting manual tasks by ~40%. Reported to executives and aligned UX initiatives with revenue and retention KPIs.

Education

  • Postgraduate Diploma in Human-Computer Interaction (HCI) | University of Toronto
    Sep 2020 – May 2021

    Specialized in cognitive psychology, UX research methodologies, and interface design. Conducted usability studies for mobile productivity apps as part of final project.

  • BDes, Interaction Design | OCAD University (Toronto)
    Sep 2016 – May 2020

    Focus on HCI, accessibility, and design systems; capstone redesigned a mobile checkout flow from research to prototype.

Languages

English

Native

Polish

Beginner

Courses & Certifications

  • New Course | Issuing Organization
    Issued Jun 2026
  • Google UX Design Professional Certificate | Google (Coursera)
    Issued Oct 2025
  • UX Strategy & Product Thinking | Interaction Design Foundation
    Issued Feb 2025
  • Advanced Interaction Design | Nielsen Norman Group
    Issued Apr 2023